Accountants for creatives: Tax, expenses, and profit

by | Apr 22, 2024

In an era where digital platforms have revolutionised the way we consume media, a new generation of entrepreneurs has emerged. Social media influencers, content creators, vloggers, and podcasters have turned their passions into substantial income streams through brand deals, ad revenues, merchandise sales, and more.

This shift from hobby to profession represents a significant transformation in the modern economy. However, with great earning potential comes the daunting complexity of managing taxes, which is where Cottons, accountants for creatives, steps in to provide essential guidance and support.


Understanding the tax landscape for digital entrepreneurs

The financial landscape for digital creators is unique due to the varied nature of their income sources. Traditional employment typically involves straightforward tax deductions at source, via the employer. In contrast, digital creators receive their full earnings without deductions, placing the onus on them to manage their tax affairs meticulously. This setup can be perplexing, especially when incomes fluctuate and derive from multiple international and domestic sources.


Key tax issues facing digital creators

  • Employment status and tax responsibilities: One of the primary considerations for digital creators is determining their employment status—self-employed or employee. HMRC considers the vast majority self-employed, which necessitates annual self-assessment tax returns, income tax on profits after allowable expenses, and self-managed National Insurance contributions. Understanding and navigating these requirements is crucial to avoid any potential pitfalls.
  • IR35 – employment intermediaries legislation: This tax legislation impacts those who might be deemed employees if not for their intermediary company. It’s crucial for those affected to understand whether IR35 applies to them, as it changes the way tax and National Insurance contributions are calculated and paid, potentially increasing the tax burden significantly.
  • VAT obligations: For digital creators whose earnings exceed the current VAT threshold of £90,000, registering for VAT is mandatory. This adds another layer of complexity, requiring them to charge VAT on their services and manage VAT returns, which can be daunting without proper guidance.



Why you need accountants for creatives

As influencer accountants and specialists in tax advice for social media influencers and content creators, Cottons provides more than just tax preparation services. We equip our clients with the knowledge and tools to manage their finances efficiently, ensuring they are compliant with current tax laws while maximising their financial benefits.


Financial management and strategic planning:

  • Expense management: We assist creators in identifying and maximising allowable business expenses, which can significantly reduce taxable income.
  • Tax allowances and reliefs: Creators should leverage various tax-free allowances and reliefs available, such as the trading allowance and rent-a-room relief, to enhance their earnings without increasing their tax liabilities.
  • Capital allowances: We guide our clients on capital allowances, allowing for tax relief on larger investments pertinent to their content creation activities.


Navigating complex tax regulations:

  • IR35 compliance: Cottons provides in-depth consultations to determine if IR35 applies to individual situations, guiding clients through the necessary steps to comply with this complex legislation.
  • VAT management: From registering for VAT to handling quarterly returns, we ensure that all VAT-related processes are seamless and penalties are avoided.



Planning for growth:

  • Business structure optimisation: We advise on the most beneficial business structures, whether remaining a sole trader or forming a limited company. Each offers distinct tax and legal advantages.
  • Income splitting and tax efficiency: For those with significant others also involved in their business, we explore strategies like income splitting to efficiently use tax bands and reduce overall tax burdens.


Why choose Cottons?

At Cottons, we pride ourselves on being more than just accountants; we are partners in your creative endeavours. Our commitment to providing tailored tax advice for content creators ensures that each client receives the support necessary to thrive financially in the competitive world of digital content creation. We navigate the complexities of tax regulations so you can focus on what you do best — creating.


Final thoughts

As digital platforms continue to evolve, so do the tax obligations and financial strategies associated with them. By staying informed and engaging with experienced accountants for creatives, digital entrepreneurs can not only comply with tax laws but also maximise their profitability and ensure sustainable growth. At Cottons, we’re committed to helping you keep more of your hard-earned money and investing it back into your creative pursuits.

Finding your way through the tax, expenses, and profit landscape need not be a daunting task. With the right guidance and strategic approach, you can focus more on your creative passions and less on financial intricacies. Let Cottons, accountants for creatives, be your partner in this journey, ensuring your tax affairs are in order and your financial future is secure.

If you are interested in this topic, look out for our upcoming publication titled ‘The ultimate tax advice guide for digital entertainers, content creators and social media influencers’

Contact us today.


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If you’re curious about how we can help you, please reach out: our team is very keen to hear from you.

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