Cottons Group announces merger with Astute Service Limited in Rugby

by | Sep 21, 2023

Cottons Group is thrilled to announce the successful merger with Astute Service Limited, a prominent local accountancy firm located in Rugby. This strategic move underscores Cottons’ commitment to growth and strengthening its presence in the region.

Astute, founded and led by Rob Henderson, has been a trusted name in the field of accountancy in the Rugby area. This merger is a testament to the mutual alignment of values and the shared vision for delivering exceptional service to clients.

Under the leadership of Dave Ingram (Partner), Ollie Warne (Partner), and Emma Reid (Partner), Cottons is excited to welcome all of Astute’s clients. This transition is also complemented by the continued involvement of Chris Elkin (Senior Accountant at Astute), who will manage many of the clients with the support of James Melvin (Director at Cottons). The integration of Astute’s team into Cottons includes ten dedicated professionals: Karen, Cheryl, Chris, Hasan, Gavin, Raj, Kavi, Joe, Leo and Linda.

Astute v2Rob Henderson, the former owner of Astute, expressed his reasons for choosing Cottons as a merger partner: “We selected Cottons as our partner in this journey because of our close proximity and the numerous collaborations we’ve had over the years. Cottons’ commitment to excellence and their shared values make them the ideal choice to carry forward the legacy we’ve built at Astute.”

Emma Reid, Partner at Cottons, said, “We are thrilled to extend a warm welcome to the clients and staff members of Astute as they join the Cottons family! We are eagerly looking forward to building strong personal connections, understanding the individual stories, businesses, and aspirations. This is a new chapter for Astute, and it’s an exciting journey for all involved!”

In addition to expanding its client base, Cottons is excited to announce an enhanced service offering for Astute’s clients based in London. Ollie Warne, Partner at Cottons, commented, “We are pleased to share the exciting news that, thanks to the recent merger with Astute Services Limited, we’ve grown our presence in London. We look forward to working with the clients based locally, and it’s our pleasure to let these clients know that they now have access to use our Shoreditch offices for meetings and as their registered office address.”

With this merger, Cottons is set to make an even bigger impact in Rugby and London. We’re committed to offering tailored financial solutions that enhance our client’s financial landscapes. As we move forward, our focus remains the same: innovation, growth, and delivering the most reliable accountancy and business advisory services.


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